Focus: language

It is the content of your site that will make your visitor want to stay, read your text, buy something from you - and, ideally, come back again. It is also the words on your site that will help the visitor find you in the first place, via search engines. So there are a few essential things to consider:

• check your spelling and grammar. Incorrect spellings can seem unprofessional and good grammar makes your meaning clearer.
• make the copy quick and easy to read - people scan text on the screen, they don't read it thoroughly
• use the words that people looking for your site are likely to type into the search engine to find you.
• use white space to make the text easier on the eye - ideally, use space between the paragraphs
• keep the content short, because users don't like to scroll
• make sure key items are near the top. If people don't scroll, they may never see some of you content.
• use legible colour-combinations and fonts
• check your spelling and grammar again. Proofread everything at least twice - and once backwards.